Get Seen, Get Leads, Get Paid.

From lens to leads, I craft a strategy-first approach that blends content, ads, and automation into one cohesive system built to attract, convert, and retain clients for your fitness business. Anyone can make a video. I bring the strategy that makes it convert.

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MEET THE FOUNDER & CEO

Hey, I'm Sonia!

I’m Sonia, a strategist and creative dedicated to helping fitness businesses grow, from lens to leads. With a background in content creation, paid ads, and conversion strategy, I build marketing systems that don’t just look good-they work. I partner with gyms, studios, and coaches who are ready to scale with purpose and power.

I’ll treat your business like it’s my own, because I care about your results

You’ll never get a copy-paste strategy, everything I do is built around your goals

I’m with you every step of the way, from creative ideas to real client leads

Not Your Average Agency. Not an Agency At All.

What Makes My System Work So Well for Fitness Businesses:

Content Content That Converts

Short-form videos and creative designed to capture attention and drive action — not just views.

Strategic Ad Targeting

I run ads that reach the right people in your local area — ready to book trials, classes, or consultations.

Custom Growth Strategy

No one-size-fits-all here. Your gym or studio gets a unique strategy based on its goals and capacity.

Automated Lead Capture

Every lead goes straight into your inbox or CRM with name, phone number, and interest — no chasing.

Ongoing Optimization

I constantly monitor and refine campaigns to make sure your ad spend delivers results.

Done-For-You System

You coach, train, and lead — I handle the content, ads, and backend so you don’t have to.

Solutions

The Complete Growth System for Fitness Professionals

While most marketers focus on random (and boring) content or generic ads, I approach everything with intention. Every video, caption, and campaign is treated as a strategic asset, designed to move your business forward. Nothing is created just to “post.” It’s all part of a bigger system built to attract the right clients, build trust, and generate consistent growth for your fitness brand. I've seen WAY TOO MANY gyms and trainers just posting plain footage of their classes or someone lifting weights and expecting it to do numbers and get them leads. Sorry, it's not happening! There needs to be intention behind everything! That's how you build a system that makes your time and posting worthwhile.

Build real momentum with content that aligns with your business goals, not just trends.
Attract the kind of clients you actually want: consistent, high-quality, and ready to buy.
Free up your time while your marketing works in the background to grow your brand.

Real Strategy Over Gimmicks

You’ve seen the promises: “100 leads in 30 days or you don’t pay.” But what they’re not telling you is the full picture.

Agencies like that often burn through $3–4K+ in ad spend to hit those numbers, and most of the leads? Low-intent, unqualified, and nowhere near ready to buy.

I do things differently. I build strategic campaigns that work with your budget, even if it’s small, and focus on quality over quantity. Every dollar is used with intention, and every lead is someone who’s actually interested in what you offer.

Services

Elevate Your Brand With Content That Converts

I help fitness businesses stand out and scale through scroll-stopping visuals and a proven lead generation system. Whether you're building brand presence or booking out your classes, each service is designed to move your business forward, with strategy behind every step.

Photo Content

Premium visual storytelling for your brand: High-quality, on-brand photography that captures your gym’s energy, your client results, and the vibe that sets you apart, perfect for social, web, and ads.

Video Content

Short-form videos that drive engagement: From reels to testimonials to ads, I create scroll-stopping video content optimized for visibility and conversion. Built to hook your audience and highlight what makes your brand powerful.

Lead Generation System

Ad strategy + automation = new clients: I run highly targeted ads and automated lead funnels that bring real prospects straight to your inbox, no chasing, no guessing, just qualified leads ready to take action.

Frequently Asked Questions

Your Questions, Answered Clearly

How much does this cost?

Pricing depends on your goals, ad budget, and how hands-on you'd like me to be. Book a quick call and I’ll walk you through the best-fit option for your business.

Do you require a long-term contract?

I start with a 2-month minimum to give the strategy time to take root, from building content to launching and optimizing campaigns. After that, we continue on a set timeline based on your growth goals. This isn’t a month-to-month service, it’s a serious growth system built for businesses ready to scale.

How fast can I see results?

Some clients start seeing booked calls or trials within the first week. Others take longer depending on your offer, location, and setup. On our call, I’ll give you a realistic timeline, and it will be a relatively quick one!

Do you offer content only? Or ads only?

I offer both. Separately or as part of a full growth system. The best results usually come from combining them (which I HIGHLY recommend), but we’ll decide what’s right for you on the call.

I’ve worked with agencies before and got burned. How is this different?

You’re not just another account on a spreadsheet here. I work with a small number of clients at a time so I can be hands-on, responsive, and actually care about your results. No fluff. No ghosting. No generic templates.

What if I’m not good on camera or don’t have a huge following?

You don’t need either of those things. I handle the entire process, from strategy to shoot to final delivery. I’ll guide the creative direction, film everything myself, and edit it to perform across ads, reels, and your socials..

Will I still have creative control over my brand?

100%. I collaborate with you to make sure everything we create aligns with your vision, values, and voice. You’ll have final say, I just bring the strategy and execution to back it up.

Ready to Actually Grow Your Fitness Business?

Let’s Build Something That Works. Book a Free Strategy Call!

No pressure, no pushy sales. Just a real conversation about what’s working, what’s not, and how we can fix it, with a system built for your goals.

Let’s Talk

Davina Media is a creative marketing partner for gyms, martial arts studios, and fitness professionals. I specialize in scroll-stopping content, high-converting ad campaigns, and systems that turn attention into steady monthly leads

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